TAG Heuer Unveils Carrera Heuer Caliber 01, a Watch Destined to be the Next Star

It was at BaselWorld 2015 last month that TAG Heuer announced the new Carrera Heuer 01 timepiece — a watch with a new case design, new construction and an all-new, in-house-made movement. The chronograph is referred to lovingly as the 01, in honor of founder Edouard Heuer (who started the company back in 1860).
The timepiece, destined to be in stores this summer/fall, features an intriguing column-wheel chronograph with open-worked date disk on the dial, while the case back shows the column wheel in red. It is a stunning visual anchor against the titanium carbide-coated steel that not only gives the watch its dark black appeal, but also offers greater shock resistance. The case is actually made as a modular piece with 12 different parts (instead of the previously used single block of steel). By offering a multi-part case, the anticipation is that TAG Heuer will eventually introduce different combinations of materials, colors and finishes.
The coolest thing about this new mechanism is that it has been in continuous development and improvement over the past half a decade and, as such, the production costs are carefully managed. It will be the only 100 percent Manufacture-made Chronograph to retail for less than 5000 Swiss francs. This will translate to a nice US price when it makes its way to stores later this year.

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